The moving images are created processually and in real-time, within a predefined spectrum. The numerous scenes are generated on the basis of ten ‘visual worlds’. Their generative elements create ever-changing visuals. The abstract imagery is inspired by four material properties – crystalline, cellular, molecular, and fluid. Four graphic ‘transitions’ seamlessly interconnect the individual scenes.
The installation changes its appearance over the course of the day. Depending on the scene, the installation responds to the visitors. With more people moving through the foyer, the dynamics of the choreography increase. The special screens shine brighter at the onset of darkness, making the installation protrusive to viewers outside the building. With the decline in numbers of visitors towards the end of the day, the choreography calms down.
Typographic content is added to the flow of images. These consist of short announcements by the Innovation Center, limited to 140 characters as well as the latest hashtags from selected Twitter Channels used by Merck.